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Lagos
Green Indie is a virtual auditioning platform that helps upcoming music artists showcase their talent.
It launched the "Indie Star Search," a music contest that culminated in a grand finale mini concert featuring the top five contestants. Sponsored by Hennessy, the event aimed to drive brand association for Green Indie and celebrate emerging talent.
The Hennessy Green Indie Mini Concert featured:
1. High-Energy Production: Professionally curated stage, sound, and lighting.
2. Brand Integration: Hennessy branding through visuals and interactive installations.
3. Audience Engagement: Live performances, artist interviews, and exclusive moments.
4. Digital Reach: Live-streaming across platforms to expand audience reach.
5. VIP Networking: A dedicated section for stakeholders and influencers.
The concert achieved:
1. Increased Visibility: Over 100,000 combined live and virtual viewers.
2. Stronger Brand Association: Reinforced Hennessy’s support for emerging talent.
3. High Engagement: Thousands of social media interactions and shares.
4. Talent Recognition: Amplified exposure for the top five contestants.
5. Memorable Impact: Positive feedback on the seamless production and brand moments.
The event set a new benchmark for music activations, celebrating talent and creating cultural impact.
